These days, brand communication is lots of things to lots of people. The term alone is synonymous with an extremely wide array of concepts and ideas that mix and mingle with one another. However, contrary to popular belief, brand communication does indeed have definitive value which few brands themselves have been able to understand and…
By Lindsey Anderson Produced by Women in Motorsports North America, Women with Drive II was held last week as an event to bring together women working in motorsports – many who are very successful and influential people in the industry – to discuss ideas, needs and opportunities within the sector. Our president, Kristin Labonte, invited…
How do brands effectively relate and stay connected to their consumers? Can brands truly succeed at creating lasting loyalty with their target consumers? In today’s fast paced world, what strategy can brands leverage to create these kinds of relationship building opportunities? Experiential marketing definitively answers these questions by leveraging opportunities to create strong and memorable…
Thinking about paradigms, and thinking WITHOUT them, will never go out of fashion. I love breaking the limits of my thinking, and truly ideating freely and without any preconceived notions. I believe it’s my competitive nature that drives my fascination with breaking down paradigms. I do not want to lose to a paradigm – EVER!…
Sports sponsorships are everywhere around us, and some of the best partnerships seem to become part of the fabric of our lives. Like old familiar friends, or even family! Our affinity for those brands is so strong that our loyalty is unwavering, and their competitor is the enemy in our minds. If you have a…
It’s a road trip kinda weekend! Right now, I am on a six-week working & racing road trip. I will work from at least seven racetracks during this road trip, and over thirty this year! Earlier this summer, one of our partner activation teams at Breaking Limits produced five major events, plus several smaller ones,…
This is me on the USS Alabama last weekend. My Grandpa was stationed on this ship during WWII from May 6, 1944 to November 30, 1945. He came aboard the ship in Pearl Harbor, Hawaii and served as a Radioman Third Class. This ship is massive and impressive. Below deck, the ship’s designers utilized every…
On the surface, are there two sports that have less in common than NASCAR and professional cycling? Not so fast – the way in which teams are structured, managed and financed is quite similar in both sports. We take a look under the hood of the sophisticated business approach of NASCAR and it’s teams for…