My Experience at Women with Drive II

My Experience at Women with Drive II

By Lindsey Anderson Produced by Women in Motorsports North America, Women with Drive II was held last week as an event to bring together women working in motorsports – many who are very successful and influential people in the industry – to discuss ideas, needs and opportunities within the sector. Our president, Kristin Labonte, invited…

Experiential Marketing in a Sensory World

Experiential Marketing in a Sensory World

How do brands effectively relate and stay connected to their consumers? Can brands truly succeed at creating lasting loyalty with their target consumers? In today’s fast paced world, what strategy can brands leverage to create these kinds of relationship building opportunities? Experiential marketing definitively answers these questions by leveraging opportunities to create strong and memorable…

Business Breakthroughs With Changing Paradigms

Thinking about paradigms, and thinking WITHOUT them, will never go out of fashion. I love breaking the limits of my thinking, and truly ideating freely and without any preconceived notions. I believe it’s my competitive nature that drives my fascination with breaking down paradigms. I do not want to lose to a paradigm – EVER!…

The Emotional Brand of Fenway Park

Sports sponsorships are everywhere around us, and some of the best partnerships seem to become part of the fabric of our lives. Like old familiar friends, or even family! Our affinity for those brands is so strong that our loyalty is unwavering, and their competitor is the enemy in our minds. If you have a…