Pro Cycling Team Sponsorship: Learning From NASCAR

[vc_row][vc_column][vc_column_text]On the surface, are there two sports that have less in common than NASCAR and professional cycling? Not so fast – the way in which teams are structured, managed and financed is quite similar in both sports. We take a look under the hood of the sophisticated business approach of NASCAR and it’s teams for some important lessons and insights for cycling.[/vc_column_text]Read Full Article[/vc_column][/vc_row]

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