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White Paper

Pro Cycling Team Sponsorship: Learning From NASCAR

Blog Posts, White PaperBy DietzFebruary 22, 2021

On the surface, are there two sports that have less in common than NASCAR and professional cycling? Not so fast – the way in which teams are structured, managed and financed is quite similar in both sports. We take a look under the hood of the sophisticated business approach of NASCAR and it’s teams for…

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