United Healthcare

Throughout our 7 year relationship, Breaking Limits was responsible for a wide range of consumer experiences, visual and written communications in activating the Fortune 6 company’s sponsorship of a world class men’s and women’s cycling professional team. Responsibilities included turnkey sponsorship management, multi-day event planning and execution, branding across vehicles, uniforms, apparel, signage, digital and social media and experiences designed to build relationships between consumers, brokers and the UnitedHealthcare sales teams. Our ethos was to Inspire People to Live Healthier Lives.

Breaking Limits - UnitedHealthcare


Increase brand awareness and drive business development.


Annual 3.5:1 ROI with 1 billion+ earned impressions and minimum of one dozen c-suite introductions made each year resulting in revenue.

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