Smithfield Foods

Multi-year brand engagement developing strategic integrated marketing campaigns including public relations, brand, partnership and shopper marketing campaigns. Managed Public Relations for 10 Smithfield Food brands. Delivered successful shopper marketing programs for key retail partners including Walmart and Kroger.

Objective

Deliver impressions, retail activation and brand sales.

Results

414 Events, 13B+ impressions, 10% increase in distribution, 2% volume increase across key brands.

  • Multi-year PR, shopper and integrated marketing program strategic planning and execution
  • Strategically planned across 10 brands
  • Launched major partnerships and managed PR efforts of MLB, Green Bay Packers and College Football
  • Planned and promoted events with brand cause partners including Make-A-Wish and Operation Homefront including major donations, celebrity appearances and consumer contests.

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