Smithfield Foods

Multi-year brand engagement developing strategic integrated marketing campaigns including public relations, brand, partnership and shopper marketing campaigns. Managed Public Relations for 10 Smithfield Food brands. Delivered successful shopper marketing programs for key retail partners including Walmart and Kroger.

Objective

Deliver impressions, retail activation and brand sales.

Results

414 Events, 13B+ impressions, 10% increase in distribution, 2% volume increase across key brands.

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