Multi-year brand engagement developing strategic integrated marketing campaigns including public relations, brand, partnership and shopper marketing campaigns. Managed Public Relations for 10 Smithﬁeld Food brands. Delivered successful shopper marketing programs for key retail partners including Walmart and Kroger.
Deliver impressions, retail activation and brand sales.
414 Events, 13B+ impressions, 10% increase in distribution, 2% volume increase across key brands.
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