NASCAR Technical Institute
Partner since 2018, responsible for national and regional public relations strategy and execution.
Objective
Drive national awareness for Institute and increase enrollment
Results
Delivered over 212.5 million media impressions. AVE of more than $2 million.
- Multi-year Public Relations program
- Planning and management of all public relations
- Developed communication strategy highlighting automotive skills-based jobs
- Leveraged success stories and student role models to bust myths
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