Ferrari North America Challenge Series

Partnership with the #1 brand in the world. Breaking Limits selected by Ferrari North America to be the agency of record for the North America Challenge Series, a position held by a major event company for over 5 years.
Breaking Limits - Ferrari Challenge
Breaking Limits - Ferrari Challenge


Engage loyal Ferrari brand enthusiasts and increase racing participants


Largest on-site and online guest attendance in Ferrari Challenge History. Pivoted to successful online virtual event and client engagement model
  • Strategically planned and executed 2 record-breaking attendance events
  • Enhanced attendee experience with an impactful car launch
Breaking Limits - Ferrari Challenge
  • Delivered events within budget, with additional attendance
  • Negotiated 3rd party vendor savings
  • Collaborated on financial transparency process management

Ready to start a project?

We’d love to hear more. Tell us a bit about yourself and we’ll be in touch with you shortly.