Ferrari North America Challenge Series
Partnership with the #1 brand in the world. Breaking Limits selected by Ferrari North America to be the agency of record for the North America Challenge Series, a position held by a major event company for over 5 years.
Objective
Engage loyal Ferrari brand enthusiasts and increase racing participants
Results
Largest on-site and online guest attendance in Ferrari Challenge History. Pivoted to successful online virtual event and client engagement model
- Strategically planned and executed 2 record-breaking attendance events
- Enhanced attendee experience with an impactful car launch
- Delivered events within budget, with additional attendance
- Negotiated 3rd party vendor savings
- Collaborated on financial transparency process management
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