Arrow Electronics
Club 5

Breaking Limits was selected as the at-track activation agency for Club 5, Arrow Electronics luxury client engagement program in conjunction with their sponsorship of IndyCar powerhouse team Arrow-McLaren SP.
Arrow Electronics Club 5 - Breaking Limits
Arrow Electronics Club 5 - Breaking Limits

Objective

Grow and build stronger relationships with clients.

Results

In it’s third year, Club 5 has become a marquee relationship development tool for both Arrow Electronics and the Arrow-McLaren SP race team and continues to set the bar for sponsorships activation in the IndyCar racing series.
  • Turnkey management of client experience, from set up to tear down and everything in between.
  • From look and feel to brand ambassadors to chefs and menus to high-end china and bar service to apparel to floral, greenery and decor.
Arrow Electronics Club 5 - Breaking Limits
Arrow Electronics Club 5 - Breaking Limits
  • Dedicated team includes two 5-star chefs, project manager, staff manager, event coordinator and hostess concierge team plus in-market team of brand ambassador team.
  • Creative menu selections with wine pairings, sourcing and delivery of food and beverage via national, regional and local vendors, coordination of local flavor experiences in each market.

Ready to start a project?

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