Case Study

Public Relations

Breaking limits provides a track record of success with integrated services to support client public relations needs.  We specialize in brand and sponsor communications, sports and entertainment, and cause and foundation communications.  Clients rely on us to plan, execute, and deliver on public relations events and programs.

Eckrich & Operation Homefront

BACKGROUND

In 2017, Eckrich, a brand of Smithfield Foods, a $15 billion global food company, continued its campaign to honor, thank, and support military families through a partnership with Operation Homefront, a national non-profit whose mission is to build strong, stable, and secure military families. Now in its sixth year of partnership, Eckrich donated $500,000 in 2017 alone, raising the total contribution to more than $3 million.

OBJECTIVE

Generate brand affinity via such surprises as free groceries at retail partner stores, as well as once-in-a-lifetime experiences including car giveaways and other gifts.

BREAKING LIMITS PR TACTICS

1x launch SMT with brand ambassador Kirk Herbstreit
Pre-event media advisories and earned media pitching
Paid media segments
Emcee events at key retailers in strategic markets
B-Roll/VNR, Press Release and Photo distribution
Social media postings

2017 PR RESULTS

1.579 billion impressions, and $1.518 million in publicity value, garnered via 28 events

Eckrich Breaking Limits Case Study
Eckrich Breaking Limits Case Study

Kretschmar & Make-A-Wish

BACKGROUND

For the 6th consecutive year, in 2017, Kretschmar aligned with Make-A-Wish to bring smiles to children's faces. The brand donated $50,000+ and sponsored individual wishes for multiple children with life-threatening medical conditions. Kretschmar conducted a Make-A-Wish Reveal Party, brought Make-A-Wish children to a Private Concert at CMA Fest, supported two Make-A-Wish Walk for Wishes events, provided a $10,000 custom gaming computer and a custom golf cart, continued to integrate country singer Easton Corbin in multiple events and hosted a Welcome Home Party.

OBJECTIVE

Generate local, regional and national media attention

BREAKING LIMITS PR TACTICS

Pre event media advisory development & media pitching
Execute on site media event at selected location
Integrate brand ambassadors, where applicable
Distribute VNR, and press release, to media post event

2017 PR RESULTS

772 million impressions, and $577,000 in publicity value, garnered via 12 events

Kretschmer Case Study Breaking Limits
Kretschmer Case Study Breaking Limits

Nathan’s Famous & MLB Play Ball

BACKGROUND

Nathan’s Famous, the Official Beef Frank of Major League Baseball, aided youth baseball organizations across the country in 2017, encouraging widespread participation in all forms of baseball activities, not just organized leagues. Nathan’s supported MLB Team Clinics, in strategic markets, and hosted “Play Ball” days, providing a donation of Nathan’s Famous uniforms/t-shirts, free hot dogs and tickets.

OBJECTIVE

Generate local, regional and national media attention

BREAKING LIMITS PR TACTICS

ROS for a press event to be held during each event
Pitch local TV/Radio/Print/Online for earned media to attend
Coordination/emcee of on site event, prize donation, etc.
Distribute press release post event

2017 PR RESULTS

995 million impressions, and $1.9 million in publicity value, garnered via 10 events

Nathan's Hot dogs Breaking Limits Case Study
Nathan's Hot dogs Breaking Limits Case Study