Case Study

Public Relations

Breaking Limits provides a proven depth of integrated services to support our clients’ public relations needs in the areas of Brand & Sponsor Communications, Sports & Entertainment, and Cause & Foundation. Our clients rely on us to ideate, plan, execute, and analyze public relations programs and events.

Over the last three years, Breaking Limits has also been coordinating and executing public relations programs and events for Nathan’s Famous, the iconic Coney Island hot dog brand, famous for their hot dog eating contests.

Breaking Limits has executed nearly 70 events for Nathan’s Famous, ranging from their “Ultimate Fan Nation” initiative, to 5-cent Hot Dog Day on Coney Island, to the world-renowned July 4 Nathan’s Hot Dog Eating Contest. Many of these events garner national and international media coverage. Due to their success, Nathan’s Famous has increased their public relations activity by nearly 200% since 2014.

The 2016 July 4 Hot Dog Eating Contest was a rousing success for the brand, as champion Joey Chestnut set a new world record. More than 9,500 TV and digital outlets covered the event, for a total of 1.1 billion earned media impressions and more than $13.5 million in publicity value. Chestnut appeared on national programming such as ESPN’s SportsCenter and Mike & Mike, as well as The Today Show. The contest was featured in USA Today, Time, Yahoo!, Sports Illustrated, the Washington Post, The New York Times and countless other publications.

Overall, Breaking Limits has delivered more than nine billion media impressions and $33 million in publicity value for Nathan’s Famous.

For the last five years, Breaking Limits has been amplifying and publicizing a cause partnership between national brand Eckrich and national non-profit Operation Homefront. We’ve executed more than 160 events for Eckrich, helping them to publicly honor wounded warriors all across the country, and strengthen their relationship with their retail partners.

The Eckrich/Operation Homefront program has grown throughout the years due to its success. Since 2014, Breaking Limits has tripled the number of events executed, with nearly three billion media impressions earned through national and local programming and digital reach.

Throughout the campaign, Eckrich has partnered with athletes, dignitaries and musicians to amplify these events, enhancing the experience for their customers, the cause, donation recipients, and the audience. Breaking Limits works with these VIPs to prepare them for a presentation, review their message points, and manage their appearance at each event.

Richard Petty Motorsports and Petty’s Garage have been longtime Breaking Limits’ clients, relying on us for race PR, driver publicity, and media outreach. Over more than 100 races, media appearances and interviews, including numerous appearances on ESPN’s SportsCenter, College GameDay, and Fox Sports 1’s RaceHub, Breaking Limits has garnered more than 6.5 billion media impressions.

This totals more than $99 million in publicity value for Richard Petty Motorsports.

In 2016, the Armour brand of frozen meatballs and pepperoni launched a nationwide campaign, “Great Moms”, desiring to make a well-known Hollywood mom the face of the campaign.

Through extensive research, conversations with top agencies, and a deep understanding of the brand’s attributes, Breaking Limits secured Holly Robinson-Peete for a satellite media tour and a local event, garnering more than four million media impressions in 22 media markets across the country, including top markets such as Los Angeles, Chicago, and Atlanta.

Throughout the year, Breaking Limits executed 11 events for the Great Moms campaign, surprising and honoring mothers across the country. Utilizing our media contacts in local markets across the country, Breaking Limits garnered more than six million media impressions for Armour, totaling a million dollars in publicity value for the brand.