About Us

Breaking Limits LLC is a boutique, integrated public relations, event management and sponsorship consulting agency.

We offer a modern, comprehensive approach to public relations, experiential marketing and sponsorship.

We’re dynamic, creative and relentless. From ideation to activation to measurement, Breaking Limits is driven to succeed.

Our team has more than 125 combined years of experience with the media and industry contacts to show for it. Our backgrounds vary from traditional public relations to sports marketing to broadcast journalism.

Our clients range from multi-billion dollar corporations to household brand names, athletes and community foundations.

Our Core Team

Bobby Labonte, President & CEO

It’s all about winning for Bobby Labonte – on and off the track. He drives fast, pedals hard and works harder. He’s committed to providing Breaking Limits clients with the most outstanding public relations, event management and sports sponsorship professionals out there.

Bobby founded Breaking Limits in 2007 as part of Bobby Labonte Enterprises, which includes the Bobby Labonte Foundation and Longhorn Chassis. He’s also owned a Dirt Late Model team, Busch Grand National Team, built the North Carolina Quarter Midget Track for kids seeking a start in racing and also co-owns a Red Mango frozen yogurt franchise on the Duke University Campus.

Bobby is the 1991 Busch Grand National Champion and 2000 NASCAR Sprint Cup Series champion, so he expects to win in business, too. He ensures Breaking Limits clients get the best talent, tools and strategy to meet their needs. You can also catch Bobby weekly on FS1’s Race Hub or RaceDay, providing expert NASCAR analysis.

Bobby’s interests include running, cycling, hunting and working on his farm.

Kristin Labonte, Chief Strategy Officer

Always finding the greatest satisfaction in helping others reach their full potential and find success, Kristin has taken an active role in the strategic direction and growth of Breaking Limits.

As Chief Strategy Officer, Kristin is part of the agency senior leadership team, advising on overall direction and growth opportunities for the firm. Kristin has 25 years of experience in marketing, media and advertising and specializes in strategic direction for the agency's growth and overall client management. Her client experiences range from consumer goods and services to professional sports to entertainment and her focus is always on the consumer and how to maximize their experience with the client brands and products.

As a retired professional cyclist and the 2012 Masters Time Trial World Champion, Kristin has been a dedicated member of some of the most successful bicycle racing teams in America. It is from her experiences as a professional athlete that she derives her focus, dedication and passion.

There is nothing better to Kristin than being a part of a winning team.

Ken Cohn, Senior Vice President

Ken oversees day-to-day business operations for Breaking Limits, and heads up the agency’s sponsorship consulting. Ken has been deeply involved in the sports and entertainment marketing landscape for nearly 25+ years, with diverse expertise across properties, teams and agencies.

Over the past 15 years, Ken's sweet spot has been Motorsports, building upon years spent working with clients and sponsors, and/or on promotional marketing programs within Minor League Hockey, Action Sports, Major League Baseball and College Sports, to name a few.

Ken's client-centric, results-based approach remains squarely focused on offering strategic counsel, property evaluation, concept development, program implementation and platform measurement expertise.

Ken’s interests include family, fitness, and sports.

CURRENT/PAST CLIENTS: Gatorade, General Motors, M&M's, True Value, Kraft/Nabisco, Sunoco, State Farm, XM, Makita, IDG, Pepsi, Office Depot, General Mills, AutoZone, Sylvania, FDP

Josh Neelon, Senior Vice President

SVP Josh Neelon brings sports and entertainment experience to the Breaking Limits team from his role as Vice President of Corporate Partnerships at the Winston-Salem Dash. His expertise ranges from pre-opening planning, marketing and corporate sponsorship acquisition to grand opening event planning to on-going partnership development and public relations. Josh's executive leadership in developing unique marketing strategies and sponsorship activation plans is first class.

Mark Hughes, Chief Financial Officer

You could call him Bobby's right-hand man. Mark is the financial executive that keeps Bobby Labonte Enterprises and its subsidiaries on strategy and moving forward.

With more than 20 years experience at Fortune 200 companies, Mark brings the business savvy and financial leadership that a growing agency needs. A licensed certified public accountant in the state of North Carolina, Mark has worked with Bobby since 2006, managing all of his personal holdings and interests.

Mark enjoys sports, spending time in the mountains and his dog, Sally.

Emily Brandt, Account Associate, Public Relations

Emily is the numbers expert at Breaking Limits, where she’s been leading the public relations team’s media reporting efforts since 2015. She also has a wealth of experience in hospitality and event management, and assists in the execution of motorsports events.

Prior to joining Breaking Limits, Emily was an account director at a public relations & marketing agency, where she managed a client’s involvement in one of NASCAR’s top three series. She also handled the driver’s travel logistics and public relations.

Emily is a graduate of the University of Virginia Charlottesville with a bachelor’s degree in Economics. She is the wife of a NASCAR crew member and the mother of a three-year-old boy that keeps her busy. She’s also an aunt to 13 nieces and nephews.

Emily is an avid sports fan, especially when it comes to NASCAR and college football and basketball. Growing up, Emily showed her enthusiasm on the field as a member of the marching band.