Who We Are

Marketing | Public Relations | Sponsorship | Events

Established by Champion race car driver and NASCAR Hall of Fame nominee Bobby Labonte, Breaking Limits integrates marketing, public relations, sponsorship and events in a way designed to move your customers to action. We’re always thinking beyond the paradigm, and breaking the limits of what is possible. We’re founded on the same dedication, focus, drive and determination that made our leader successful in a race car. And we are a cohesive team, fused together in the relentless pursuit of another Championship. Yet this Championship is different. It’s defined by your ambitions. We take our clients from challenge to Champion.

Based in North Carolina, our team of experts bring a combined 125+ years of experience across multiple platforms including motorsports, college sports, minor league sports, baseball, cycling, youth sports, music & entertainment, teams, athletes & stadiums, and cause.

We believe that every Championship begins with a deep understanding of your business, brand, structure, customer and go-to-market approach. We combine that with alignment of strategy, objectives and priorities.

And, most importantly, we collaborate to clearly define what a CHAMPIONSHIP means to you.

Our Services

Event Management

We've executed 250+ hospitality events, along with hundreds more foundation and entertainment-based events. We offer clients comprehensive experience in the turnkey planning, management and execution of their event.

Social Media Management

Social media is one of the most effective, dynamic tools in the digital landscape. We can strategize, create content, monitor, and manage each of your platforms with the goal of maximizing engagement and ROI with your target audiences.

Measurement & Analysis

Impact is crucial in a competitive, content driven and consumer-savvy marketing landscape. You need actual, tangible ROI. We get you there through our industry-leading software and alliance with a top research company.

Crisis Communications

We help you plan for the unexpected. Our comprehensive crisis communications plans have our clients covered, from messaging and media inquiries to image repair - both inside and outside your organization.

Brand Communications

Messaging is the key. Brand awareness, equity, and affinity are all a product of a robust communications strategy. From national brands to community organizations, our experienced team of PR experts does it all.


Working alongside specific, client-driven objectives, we collaborate on strategic development, activation and management of your sponsorship, with a clear focus on delivering measurable return-on-objective.

Motorsports PR

Motorsports is where we started, and our passion for it remains. A roster of NASCAR Sponsors, champions, teams and drivers rely on us to craft messaging, promote their events and business objectives, and quantify the results.

Experiential Marketing

We've partnered with the best in the industry to help you engage your customers, whether it's B2B or B2C. We put event activation, marketing and mobile tours within your reach for any audience through a fleet of vehicles and brand ambassadors.

Our Facts

We are results-driven. 24/7.

Years of Experience
Events Executed
Media Impressions
Travel Days

Our Work

Meet Our Core Team

Our Recent Clients