We help companies and brands build stronger relationships with their target consumers.
Breaking Limits. Dynamic. Creative. Relentless. Taking clients from Challenge to Champion since 2007.
Who We Are
Marketing | Public Relations | Sponsorship | Events
Established by Champion race car driver and NASCAR Hall of Fame nominee Bobby Labonte, Breaking Limits integrates marketing, public relations, sponsorship and events in a way designed to move your customers to action. We’re always thinking beyond the paradigm, and breaking the limits of what is possible. We’re founded on the same dedication, focus, drive and determination that made our leader successful in a race car. And we are a cohesive team, fused together in the relentless pursuit of another Championship. Yet this Championship is different. It’s defined by your ambitions. We take our clients from challenge to Champion.
Based in North Carolina, our team of experts bring a combined 125+ years of experience across multiple platforms including motorsports, college sports, minor league sports, baseball, cycling, youth sports, music & entertainment, teams, athletes & stadiums, and cause.
We believe that every Championship begins with a deep understanding of your business, brand, structure, customer and go-to-market approach. We combine that with alignment of strategy, objectives and priorities.
And, most importantly, we collaborate to clearly define what a CHAMPIONSHIP means to you.